CHALLENGE

An energy bar company needs to launch their new product.

SOLUTION

Create an adventurously quirky social campaign to highlight product benefits and brand personality.

ROLE

Writer

CLIF Bar Nut Butter Filled is is fueled by protein and carbs. What better way to highlight this pairing than a perfect pair of our own? We sent two photographers to five national parks on a tandem bicycle. The awesome journey led to inspiring shots that made us see double.

YOSEMITE NATIONAL PARK

SEQUOIA NATIONAL PARK

JOSHUA TREE NATIONAL PARK

BRYCE CANYON NATIONAL PARK

ARCHES NATIONAL PARK