CHALLENGE

A kids bicycle company needs fun merch to complement its rad brand.

SOLUTION

Create bicycle-forward, kid-friendly artwork for stickers, shirts and more.

ROLE

Art Director | Illustrator

A sticker sheet of bicycle-related and random illustrations allowed kids to deck out their helmets and rides with fun designs. All illustrations, lettering and ideas were drawn freehand and custom for Cleary.

Enamel mugs were created with custom illustrations of each of Cleary’s four main bicycles.

T-shirts let kids rep their Cleary pride.